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Processing of personal data

IN GENERAL

This policy on the processing of personal data ("Personal Data Policy") describes how MODEOUTLET collects and processes information about you. The personal data policy applies to personal data that you submit to us or that we collect via MODEOUTLET's website, www.modeoutlet.dk

MODEOUTLET is the data controller for your personal data. All inquiries to MODEOUTLET must be made via the contact information listed under section 8 
COLLECTION OF YOUR PERSONAL INFORMATION
What personal data do we collect and for what purposes?
When you visit the Website, we automatically collect information about you, e.g. what type of browser you use, what search terms you use on the website, your IP address and information about your computer in order to optimize the conversion on the website, improve it and carry out targeted marketing.
When you buy a product on the website, we collect information about you, e.g. name, address, e-mail address, phone number, information about which products you buy and possibly have returned with the aim of being able to deliver products to you and for fulfillment of our accounting obligations.
When you create a profile or make a purchase, you have the option to consent to receive email marketing. You can revoke your consent at any time either by logging into your user profile, or by pressing the unsubscribe link at the bottom of the marketing you receive.

    What is the basis of the collection?
    The collection of information, as mentioned in section 2.1.1, is necessary so that we can protect our interests in improving functions on the Website and its structure and offer you relevant offers.
    The collection of information, as mentioned in section 2.1.2, is necessary for us to fulfill our agreement with you.

    USE OF DATA PROCESSORS
    We use external companies to, among other things, carry out the technical operation of the Website, e.g. our suppliers assist us in connection with carrying out targeted marketing, including for retargeting, and improving the website as well as for your assessment of our products. These companies are data processors and under our instructions and process data for which we are data controllers. The data processors may not use the data for any purpose other than fulfilling the agreement with us, and are subject to confidentiality regarding this.
    One of these data processors, Google Analytics v/Google Inc, is established in the USA. The necessary guarantees for the transfer of information to the USA are ensured through the data processor's certification under the EU-U.S. Privacy Shield. A copy of the certification can be found here: https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI

    YOUR RIGHTS
    In order to create transparency around the processing of your information, we, as the data controller, must inform you of your rights.
    The right of access You are entitled at any time to request us in writing for information about, among other things, which information we have registered about you, what purpose the registration serves, which categories of personal data and recipients of information may be may be, as well as information about where the information originates.
    You can see at any time what personal data we have registered about you by logging on to MODEOUTLET and under your profile, clicking on Personal data, if you do not have a MODEOUTLET account, you must send a written request to info@modeoutlet.dk together with documentation that you are the person in question.
    The right to rectification You have the right to have inaccurate personal data about you rectified by us. If you become aware that there are errors in the information we have registered about you, you are encouraged to contact us in writing so that the information can be corrected.
    Information that we have collected in connection with your registration to our customer club, you have the opportunity to correct yourself via login to your user profile.
    The right to erasure
    In certain cases, you have the right to have all or some of your personal data deleted by us, e.g. if you revoke your consent to your registration for our customer club. To the extent that processing your information is necessary, e.g. to be able to comply with our accounting obligations, we are not obliged to delete your personal data.
    The right to restrict processing to storage
    In certain cases, you have the right to have the processing of your personal data limited to storage only, for example if you believe that the information we process about you is incorrect.
    The right to data portability
    You have the right to receive your personal data in a structured, commonly used and machine-readable format and have the right to transfer this data to another data controller when we collect your personal data in connection with: 
    - that you buy a product from us, cf. 2.1.2
    The right to object You have the right at any time, for special reasons, to object to our processing of your personal data, which we collect for use in improving functions on the Website and its structure, cf. 2.1.1.
    If you object to the processing, we are no longer entitled to process your personal data, unless we can demonstrate legitimate grounds for continued processing.
    The right to complain
    You have the right to lodge a complaint at any time with the Norwegian Data Protection Authority, Borgergade 28, 5, 1300 København K about our processing of your personal data.

    DELETION OF PERSONAL DATA
    If you do not use our website for a period of 1 year, we will automatically delete the information we have registered about you, although in order to meet legal requirements, including requirements in accounting legislation (5 years from the end of the financial year) and consumer legislation (the 2-year right of complaint), can store certain personal data for a longer period.
    Information that we have collected in connection with the fact that you have given your consent for us to send you marketing per e-mail, SMS and post, we will delete if you revoke your consent, unless we are entitled to continue processing, cf. 2.

    SECURITY
    We have implemented appropriate technical and organizational security measures against personal data being accidentally or illegally destroyed, lost, changed or degraded, as well as against unauthorized access or misuse.
    Only employees who have a real need to access your personal data to perform their work have access to it.

    COOKIES
    MODEOUTLET uses cookies to provide the user with the best experience on the website. A cookie is a file that is saved in your browser on the device you use, and can contain whatever information the website puts in it.
    The purpose of using cookies on MODEOUTLET is to make the page work, for optimization so that we can give the user the very best experience, for traffic analysis and for targeted marketing. Part of using cookies for these purposes is that MODEOUTLET can analyze user trends.
    You can prevent cookies from being stored at any time. By default, cookies are enabled in modern browsers, such as Google Chrome, Safari, Microsoft Edge and Firefox. You therefore do not have to do anything so that we can give you the best experience. If, on the other hand, you do not wish to use cookies, you can find settings in your browser to turn cookies off completely. The disadvantage of this is that we can no longer guarantee you the best experience, and you will in some cases experience that the website does not function optimally.
    If you want a complete list of which cookies MODEOUTLET stores, as well as the purpose, you can read more in our Cookie Policy.

    CONTACT INFORMATION
    Modeoutlet.dk is the data controller for the personal data collected via the Website.
    If you have questions or comments about this Personal Data Policy, you can contact: 

    www.modeoutlet.dk
    E-mail: info@modeoutlet.dk

    CHANGES IN THE PERSONAL DATA POLICY
    We are entitled to make changes to this Personal Data Policy at any time. If we make changes to the Personal Data Policy, you will be informed about this on your next visit to the Website.
    If you cannot accept the changed policy, you will not be able to continue using the Website, and your personal data may be deleted.
     
    Last updated 06.10.2019

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